Clean Files – The Good, the Bad and the Fugly – Part 2

I had a WordPress glitch and accidentally posted this draft of a post, sorry about that! If you want the real post you can find it here it covers: Bleeds Process Colors (cyan, magenta, yellow, and black) Rich Black Specifying process colors Applying cmyk Color to Type Choosing a Color Library Specifying Pantone Solid Color…

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Imagine Working Fearlessly

Imagine that every time you sat down to work on a print project you knew exactly what you were doing. Every. Time. Imagine toiling away in InDesign freely, in a state of flow, adding elements, images, colors, making size and bindery decisions quickly and efficiently… confident that the proofs were going to look as you…

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Managing Image Color and Quality – Part two of two

The second part of this post on managing image color and quality focuses on the variables that are out of your control… and lucky you – under your printer’s control. I’ve tried to not get overly detailed about this technical stuff. There’s a line that we designers do not need to cross in our understanding…

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Managing Image Color and Quality – Part one of two

One of the things designers worry about the most is being disappointed with how a print project turns out. Seeing their project print in the “wrong” colors or not as sharp as it looked on the screen are common issues but there are also others. Many of these issues are surprisingly easy to manage. The…

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The pudding is in the proof.

Pudding is pretty thick and murky…  the reasons for proofs and types of proofs can seem murky as well. You need proofs, as in you really need proofs. One of the most important things to understand is what type of proof you will need for any given project. We will discuss the different types of proofs and what…

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Size Matters. #sorrynotsorry

One of the things that consistently shocks designers and customers alike is how much a project price can change based on it’s finished size. I am going to show you why that is. Read on and you will realize why #sizematters and you will be a #designhero. How  Size Affects Cost Know that deviating from…

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3 Things to Know Before You Specify Paper (+ a shortcut)

Paper can comprise from 30% to 60% of the cost of a print job, so specifying the right paper is extremely important. The paper selected plays a major role in the final appearance, and success, of a project. In order to correctly specify paper, you need to know the language of paper grades and weights. Grades such as bond and writing…

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Designers Set Print Costs, Not Printers

Whaaaaaat? The cost of producing your printed piece is completely dictated by the design. Oh Snap! If you have a knot in your stomach right now you are not alone. Remember, I am a graphic designer, we are of the same tribe, and I have your back. There’s a reason why so much of the printed stuff out…

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