3 Things to Know Before You Specify Paper (+ a shortcut)

Paper can comprise from 30% to 60% of the cost of a print job, so specifying the right paper is extremely important. The paper selected plays a major role in the final appearance, and success, of a project. In order to correctly specify paper, you need to know the language of paper grades and weights. Grades such as bond and writing…

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Designers Set Print Costs, Not Printers

Whaaaaaat? The cost of producing your printed piece is completely dictated by the design. Oh Snap! If you have a knot in your stomach right now you are not alone. Remember, I am a graphic designer, we are of the same tribe, and I have your back. There’s a reason why so much of the printed stuff out…

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The 8 Biggest Headaches for & by Graphic Designers

Headache-makers! We all wish 100% of our projects could go easy and make us happy 100% of the time, but that doesn’t happen. Are you walking away frustrated from print projects? You could be creating design expectations that could not have been met. Designing for print can produce some pretty big headaches. Read on for the most common causes; all…

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How to Get a Good Paper Grade

Getting a good paper grade isn’t like acing a test. Paper grades are classifications with very slight deviations from the old school classifications that correspond with how printers order paper. Learning about paper grades this way will make it easier for you to converse with your printer. Bond and Writing Bond/writing is very receptive to…

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Choosing Logo Colors That Work for Web and Print

If you’re a designer who works in the digital space, you know how to use logos on the screen. But how do you specify a logo color for print when it only exists in RGB? With a little bit of upfront work, you can completely bypass this problem. For instance, the way you perceive color…

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Designing Custom Envelopes

DESIGNING CUSTOM ENVELOPES Through custom converting (making an envelope out of a flat printed sheet of paper) you can get an envelope of whatever size, paper, etc. you want, with a few caveats. Custom converting is great for large quantities especially quantities over 25,000 but depending on what you want to convert, even a quantity of…

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Designing Envelopes

Now that electronic document delivery is here to stay, your clients are probably ordering fewer envelopes. But they are still an important part of their stationery suite, and when used, make an impression by mail, messenger, FedEx, what-have-you. A blank envelope with a sticker is not professional in appearance nor does it accomplish branding objectives. Because…

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Designing Business Cards

The second most common item designers are asked to create is business cards. And with tools like Adobe InDesign at their fingertips, oftentimes, success on smaller projects like a business card may encourage someone to pursue an education and career in graphic design. Although business cards are small, they have a big impact and can be…

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