3 Things to Know Before You Specify Paper (+ a shortcut)

Paper can comprise from 30% to 60% of the cost of a print job, so specifying the right paper is extremely important. The paper selected plays a major role in the final appearance, and success, of a project. In order to correctly specify paper, you need to know the language of paper grades and weights. Grades such as bond and writing…

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Designers Set Print Costs, Not Printers

Whaaaaaat? The cost of producing your printed piece is completely dictated by the design. Oh Snap! If you have a knot in your stomach right now you are not alone. Remember, I am a graphic designer, we are of the same tribe, and I have your back. There’s a reason why so much of the printed stuff out…

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How to Get a Good Paper Grade

Getting a good paper grade isn’t like acing a test. Paper grades are classifications with very slight deviations from the old school classifications that correspond with how printers order paper. Learning about paper grades this way will make it easier for you to converse with your printer. Bond and Writing Bond/writing is very receptive to…

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Choosing Logo Colors That Work for Web and Print

If you’re a designer who works in the digital space, you know how to use logos on the screen. But how do you specify a logo color for print when it only exists in RGB? With a little bit of upfront work, you can completely bypass this problem. For instance, the way you perceive color…

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Logo Design for Print

If you are creative, are good with color, excel at drawing, love fonts, or exhibit other characteristics of a graphic designer (funky glasses anyone?), friends, relatives, and neighbors will very likely ask you to design a logo for their business. Ironically, the single most complex, vital, long-lasting business necessity is what many small businesses spend the…