Why Designers Need to Keep Up with Technology

Unfortunately I missed DRUPA this year, so I have been furiously consuming tons of trade journals articles highlighting the most exciting news. You might have never heard of DRUPA. It is the world’s largest trade show for printing and allied industries. It is held every four years in Dusseldorf, Germany coinciding with the Olympics and the soccer…

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Using Paper Swatch Books

THEY ARE SO COOL!! When I first started working as a graphic designer, one of the things that got me super excited was SWATCH BOOKS! It was just like going to an art supply store or a fabric store, colors, textures, potential and ideas… except it was all on paper instead. I loved seeing the…

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Designing Custom Envelopes

DESIGNING CUSTOM ENVELOPES Through custom converting (making an envelope out of a flat printed sheet of paper) you can get an envelope of whatever size, paper, etc. you want, with a few caveats. Custom converting is great for large quantities especially quantities over 25,000 but depending on what you want to convert, even a quantity of…

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Designing Envelopes

Now that electronic document delivery is here to stay, your clients are probably ordering fewer envelopes. But they are still an important part of their stationery suite, and when used, make an impression by mail, messenger, FedEx, what-have-you. A blank envelope with a sticker is not professional in appearance nor does it accomplish branding objectives. Because…

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