Managing Image Color and Quality – Part one of two

One of the things designers worry about the most is being disappointed with how a print project turns out. Seeing their project print in the “wrong” colors or not as sharp as it looked on the screen are common issues but there are also others. Many of these issues are surprisingly easy to manage. The…

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The pudding is in the proof.

Pudding is pretty thick and murky…  the reasons for proofs and types of proofs can seem murky as well. You need proofs, as in you really need proofs. One of the most important things to understand is what type of proof you will need for any given project. We will discuss the different types of proofs and what…

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Why Resolution & File Formats Matter

Image Resolution and file size Resolution is worth mentioning because it causes so many problems in the prepress department. Any image you want to print must be a minimum of 300 PPI at 100% of its actual size. If you pull an image off a website, and it is 4 in. x 4 in. and…

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