Managing Image Color and Quality – Part one of two

One of the things designers worry about the most is being disappointed with how a print project turns out. Seeing their project print in the “wrong” colors or not as sharp as it looked on the screen are common issues but there are also others. Many of these issues are surprisingly easy to manage. The…

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The 8 Biggest Headaches for & by Graphic Designers

Headache-makers! We all wish 100% of our projects could go easy and make us happy 100% of the time, but that doesn’t happen. Are you walking away frustrated from print projects? You could be creating design expectations that could not have been met. Designing for print can produce some pretty big headaches. Read on for the most common causes; all…

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Clean Files – The Good, the Bad and the Fugly

The Good Knowing how to accurately prepare clean files is a critical skill for any designer. You may work in an environment where you only design, and the production department cleans up your files and passes them on. But knowing these requirements will keep your work “producible” and you in the good graces of your…

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Why Resolution & File Formats Matter

Image Resolution and file size Resolution is worth mentioning because it causes so many problems in the prepress department. Any image you want to print must be a minimum of 300 PPI at 100% of its actual size. If you pull an image off a website, and it is 4 in. x 4 in. and…

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Choosing Logo Colors That Work for Web and Print

If you’re a designer who works in the digital space, you know how to use logos on the screen. But how do you specify a logo color for print when it only exists in RGB? With a little bit of upfront work, you can completely bypass this problem. For instance, the way you perceive color…

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