3 Things to Know Before You Specify Paper (+ a shortcut)

Paper can comprise from 30% to 60% of the cost of a print job, so specifying the right paper is extremely important. The paper selected plays a major role in the final appearance, and success, of a project. In order to correctly specify paper, you need to know the language of paper grades and weights. Grades such as bond and writing…

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How to Get a Good Paper Grade

Getting a good paper grade isn’t like acing a test. Paper grades are classifications with very slight deviations from the old school classifications that correspond with how printers order paper. Learning about paper grades this way will make it easier for you to converse with your printer. Bond and Writing Bond/writing is very receptive to…

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Using Paper Swatch Books

THEY ARE SO COOL!! When I first started working as a graphic designer, one of the things that got me super excited was SWATCH BOOKS! It was just like going to an art supply store or a fabric store, colors, textures, potential and ideas… except it was all on paper instead. I loved seeing the…

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