Designers Set Print Costs, Not Printers

Whaaaaaat? The cost of producing your printed piece is completely dictated by the design. Oh Snap! If you have a knot in your stomach right now you are not alone. Remember, I am a graphic designer, we are of the same tribe, and I have your back. There’s a reason why so much of the printed stuff out…

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Never, Ever, Say ASAP to a Printer.

Planning Print JObs Here we are at the beginning of a new year, so it’s a great time to talk about planning. Whether you are a person who likes to plan in advance, or hates to plan in advance, there is no downside to advance planning for print jobs. And, lucky for you, the printer…

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5 Design Considerations Before Binding Printed Matter

Humans have been binding pages together since the second century. Bindery is a true testament to our desire to organize information and package it for convenience and safe-keeping. Modern bindery has some terminology that is good to know and modern bindery also has some pitfalls, the same pitfalls that have been around for nearly two thousand…

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What is a Press-Check and What Are You Supposed to Do?

Back in the olden days of digital prepress and printing, when proofs bore no resemblance to what would show up on press, the designer would be invited to a “press check” at the printing plant. This was so that the designer could approve and sign off on the actual job in addition to already having…

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Designing for Large Format Printing

Unlike the toner-based digital printing processes, inkjet printing does not have as many pitfalls. However, it has a more limited selection of regular papers to coordinate with regular printing papers. Large-format printing is ideal for small business material or short-run items that a business would need for a trade show. Inkjet printing used to be…

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Why Resolution & File Formats Matter

Image Resolution and file size Resolution is worth mentioning because it causes so many problems in the prepress department. Any image you want to print must be a minimum of 300 DPI at 100% of its actual size. If you pull an image off a website, and it is 4 in. x 4 in. and 72…

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Designing for Digital Printing

Designing for digital printing is similar to designing for offset printing. The disadvantages of digital printing (compared to offset) can be handled easily in the design stage. And the advantages you can plan into your design from the beginning, isn’t that easy and awesome?! Advantages of digital printing Short-run—No minimums! You can just order one…

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Choosing Logo Colors That Work for Web and Print

If you’re a designer who works in the digital space, you know how to use logos on the screen. But how do you specify a logo color for print when it only exists in RGB? With a little bit of upfront work, you can completely bypass this problem. For instance, the way you perceive color…

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