The pudding is in the proof.

Pudding is pretty thick and murky…  the reasons for proofs and types of proofs can seem murky as well. You need proofs, as in you really need proofs. One of the most important things to understand is what type of proof you will need for any given project. We will discuss the different types of proofs and what…

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Designing for Large Format Printing

Unlike the toner-based digital printing processes, inkjet printing does not have as many pitfalls. However, it has a more limited selection of regular papers to coordinate with regular printing papers. Large-format printing is ideal for small business material or short-run items that a business would need for a trade show. Inkjet printing used to be…

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Designing for Digital Printing

Designing for digital printing is similar to designing for offset printing. The disadvantages of digital printing (compared to offset) can be handled easily in the design stage. And the advantages you can plan into your design from the beginning, isn’t that easy and awesome?! Advantages of digital printing Short-run—No minimums! You can just order one…

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Choosing Logo Colors That Work for Web and Print

If you’re a designer who works in the digital space, you know how to use logos on the screen. But how do you specify a logo color for print when it only exists in RGB? With a little bit of upfront work, you can completely bypass this problem. For instance, the way you perceive color…

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Why Designers Need to Keep Up with Technology

Unfortunately I missed DRUPA this year, so I have been furiously consuming tons of trade journals articles highlighting the most exciting news. You might have never heard of DRUPA. It is the world’s largest trade show for printing and allied industries. It is held every four years in Dusseldorf, Germany coinciding with the Olympics and the soccer…

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