Designers Set Print Costs, Not Printers

Whaaaaaat? The cost of producing your printed piece is completely dictated by the design. Oh Snap! If you have a knot in your stomach right now you are not alone. Remember, I am a graphic designer, we are of the same tribe, and I have your back. There’s a reason why so much of the printed stuff out…

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The 3 Workflow Mistakes I Made on My Holiday Card

Arrrgh! I am a pro! I know all this stuff! I received my holiday newsletter from the printer and I am like, ‘what-the-heck is going on with the body font?’ (I didn’t really say ‘what-the heck’ but I am trying to swear less). I ran to grab one of my proofs to see if the…

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Designing for Large Format Printing

Unlike the toner-based digital printing processes, inkjet printing does not have as many pitfalls. However, it has a more limited selection of regular papers to coordinate with regular printing papers. Large-format printing is ideal for small business material or short-run items that a business would need for a trade show. Inkjet printing used to be…

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Designing for Digital Printing

Designing for digital printing is similar to designing for offset printing. The disadvantages of digital printing (compared to offset) can be handled easily in the design stage. And the advantages you can plan into your design from the beginning, isn’t that easy and awesome?! Advantages of digital printing Short-run—No minimums! You can just order one…

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Why Designers Need to Keep Up with Technology

Unfortunately I missed DRUPA this year, so I have been furiously consuming tons of trade journals articles highlighting the most exciting news. You might have never heard of DRUPA. It is the world’s largest trade show for printing and allied industries. It is held every four years in Dusseldorf, Germany coinciding with the Olympics and the soccer…

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Which Printing Method Should You Use?

DECISIONS, DECISIONS One of the trickiest things facing designers today is knowing which print method to use for a particular project. Never before have so many options been available. We have more choices than ever in reproduction methods and types of service providers. This means designers have to be up-to-date on methods, and hopefully it is their…

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