The pudding is in the proof.

Pudding is pretty thick and murky…  the reasons for proofs and types of proofs can seem murky as well. You need proofs, as in you really need proofs. One of the most important things to understand is what type of proof you will need for any given project. We will discuss the different types of proofs and what…

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Designers Set Print Costs, Not Printers

Whaaaaaat? The cost of producing your printed piece is completely dictated by the design. Oh Snap! If you have a knot in your stomach right now you are not alone. Remember, I am a graphic designer, we are of the same tribe, and I have your back. There’s a reason why so much of the printed stuff out…

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Never, Ever, Say ASAP to a Printer.

Planning Print JObs Here we are at the beginning of a new year, so it’s a great time to talk about planning. Whether you are a person who likes to plan in advance, or hates to plan in advance, there is no downside to advance planning for print jobs. And, lucky for you, the printer…

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The 8 Biggest Headaches for & by Graphic Designers

Headache-makers! We all wish 100% of our projects could go easy and make us happy 100% of the time, but that doesn’t happen. Are you walking away frustrated from print projects? You could be creating design expectations that could not have been met. Designing for print can produce some pretty big headaches. Read on for the most common causes; all…

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It’s Not Easy Being Green

It’s not easy being green. If you’re thinking about making your next print project environmentally friendly, make sure you know about recycled paper and “green” printing. You have undoubtedly heard impassioned pleas by environmentalists extolling causes that are good for the earth and posterity. There has been news about the evils of printing and paper and…

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How to Get a Print Estimate

A printing estimate is much more than just the cost of the job. It is also a preliminary production plan based on the specifications you provide. Within the estimate is the blueprint for how the job is going to be produced. Always use a checklist to put together a request for quote (RFQ). It is…

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What is a Press-Check and What Are You Supposed to Do?

Back in the olden days of digital prepress and printing, when proofs bore no resemblance to what would show up on press, the designer would be invited to a “press check” at the printing plant. This was so that the designer could approve and sign off on the actual job in addition to already having…

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Designing for Large Format Printing

Unlike the toner-based digital printing processes, inkjet printing does not have as many pitfalls. However, it has a more limited selection of regular papers to coordinate with regular printing papers. Large-format printing is ideal for small business material or short-run items that a business would need for a trade show. Inkjet printing used to be…

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