A company’s logo and identity system (the letterhead, business cards, etc., used to identify a brand) establish the company’s brand for as long as the company is using that identity. Unlike a brochure or flyer, which might never be reprinted, an identity system will dictate the cost of stationery again, and again, and again, year in and year out. You control the cost through your design, so it is important to know how much your client expects to spend each year on stationery.
Learn more about designing for printing identity systems in this sample chapter of Designing For Print. Tell us where to send this chapter!