Why Resolution & File Formats Matter

Image Resolution and file size Resolution is worth mentioning because it causes so many problems in the prepress department. Any image you want to print must be a minimum of 300 DPI at 100% of its actual size. If you pull an image off a website, and it is 4 in. x 4 in. and 72…

Share

Designing for Digital Printing

Designing for digital printing is similar to designing for offset printing. The disadvantages of digital printing (compared to offset) can be handled easily in the design stage. And the advantages you can plan into your design from the beginning, isn’t that easy and awesome?! Advantages of digital printing Short-run—No minimums! You can just order one…

Share

Choosing Logo Colors That Work for Web and Print

If you’re a designer who works in the digital space, you know how to use logos on the screen. But how do you specify a logo color for print when it only exists in RGB? With a little bit of upfront work, you can completely bypass this problem. For instance, the way you perceive color…

Share

Why Designers Need to Keep Up with Technology

Unfortunately I missed DRUPA this year, so I have been furiously consuming tons of trade journals articles highlighting the most exciting news. You might have never heard of DRUPA. It is the world’s largest trade show for printing and allied industries. It is held every four years in Dusseldorf, Germany coinciding with the Olympics and the soccer…

Share

Using Paper Swatch Books

THEY ARE SO COOL!! When I first started working as a graphic designer, one of the things that got me super excited was SWATCH BOOKS! It was just like going to an art supply store or a fabric store, colors, textures, potential and ideas… except it was all on paper instead. I loved seeing the…

Share

Which Printing Method Should You Use?

DECISIONS, DECISIONS One of the trickiest things facing designers today is knowing which print method to use for a particular project. Never before have so many options been available. We have more choices than ever in reproduction methods and types of service providers. This means designers have to be up-to-date on methods, and hopefully it is their…

Share

Designing Custom Envelopes

DESIGNING CUSTOM ENVELOPES Through custom converting (making an envelope out of a flat printed sheet of paper) you can get an envelope of whatever size, paper, etc. you want, with a few caveats. Custom converting is great for large quantities especially quantities over 25,000 but depending on what you want to convert, even a quantity of…

Share

Designing Envelopes

Now that electronic document delivery is here to stay, your clients are probably ordering fewer envelopes. But they are still an important part of their stationery suite, and when used, make an impression by mail, messenger, FedEx, what-have-you. A blank envelope with a sticker is not professional in appearance nor does it accomplish branding objectives. Because…

Share