What is a Press-Check and What Are You Supposed to Do?

Back in the olden days of digital prepress and printing, when proofs bore no resemblance to what would show up on press, the designer would be invited to a “press check” at the printing plant. This was so that the designer could approve and sign off on the actual job in addition to already having…

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Designing for Large Format Printing

Unlike the toner-based digital printing processes, inkjet printing does not have as many pitfalls. However, it has a more limited selection of regular papers to coordinate with regular printing papers. Large-format printing is ideal for small business material or short-run items that a business would need for a trade show. Inkjet printing used to be…

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Why Resolution & File Formats Matter

Image Resolution and file size Resolution is worth mentioning because it causes so many problems in the prepress department. Any image you want to print must be a minimum of 300 DPI at 100% of its actual size. If you pull an image off a website, and it is 4 in. x 4 in. and 72…

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Designing for Digital Printing

Designing for digital printing is similar to designing for offset printing. The disadvantages of digital printing (compared to offset) can be handled easily in the design stage. And the advantages you can plan into your design from the beginning, isn’t that easy and awesome?! Advantages of digital printing Short-run—No minimums! You can just order one…

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Choosing Logo Colors That Work for Web and Print

If you’re a designer who works in the digital space, you know how to use logos on the screen. But how do you specify a logo color for print when it only exists in RGB? With a little bit of upfront work, you can completely bypass this problem. For instance, the way you perceive color…

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Why Designers Need to Keep Up with Technology

Unfortunately I missed DRUPA this year, so I have been furiously consuming tons of trade journals articles highlighting the most exciting news. You might have never heard of DRUPA. It is the world’s largest trade show for printing and allied industries. It is held every four years in Dusseldorf, Germany coinciding with the Olympics and the soccer…

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Using Paper Swatch Books

THEY ARE SO COOL!! When I first started working as a graphic designer, one of the things that got me super excited was SWATCH BOOKS! It was just like going to an art supply store or a fabric store, colors, textures, potential and ideas… except it was all on paper instead. I loved seeing the…

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Which Printing Method Should You Use?

DECISIONS, DECISIONS One of the trickiest things facing designers today is knowing which print method to use for a particular project. Never before have so many options been available. We have more choices than ever in reproduction methods and types of service providers. This means designers have to be up-to-date on methods, and hopefully it is their…

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