Size Matters. #sorrynotsorry

One of the things that consistently shocks designers and customers alike is how much a project price can change based on it’s finished size. I am going to show you why that is. Read on and you will realize why #sizematters and you will be a #designhero. How  Size Affects Cost Know that deviating from…

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3 Things to Know Before You Specify Paper (+ a shortcut)

Paper can comprise from 30% to 60% of the cost of a print job, so specifying the right paper is extremely important. The paper selected plays a major role in the final appearance, and success, of a project. In order to correctly specify paper, you need to know the language of paper grades and weights. Grades such as bond and writing…

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Why Resolution & File Formats Matter

Image Resolution and file size Resolution is worth mentioning because it causes so many problems in the prepress department. Any image you want to print must be a minimum of 300 PPI at 100% of its actual size. If you pull an image off a website, and it is 4 in. x 4 in. and…

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Designing for Digital Printing

Designing for digital printing is similar to designing for offset printing. The disadvantages of digital printing (compared to offset) can be handled easily in the design stage. And the advantages you can plan into your design from the beginning, isn’t that easy and awesome?! Advantages of digital printing Short-run—No minimums! You can just order one…

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Choosing Logo Colors That Work for Web and Print

If you’re a designer who works in the digital space, you know how to use logos on the screen. But how do you specify a logo color for print when it only exists in RGB? With a little bit of upfront work, you can completely bypass this problem. For instance, the way you perceive color…

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Why Designers Need to Keep Up with Technology

Unfortunately I missed DRUPA this year, so I have been furiously consuming tons of trade journals articles highlighting the most exciting news. You might have never heard of DRUPA. It is the world’s largest trade show for printing and allied industries. It is held every four years in Dusseldorf, Germany coinciding with the Olympics and the soccer…

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Designing Custom Envelopes

DESIGNING CUSTOM ENVELOPES Through custom converting (making an envelope out of a flat printed sheet of paper) you can get an envelope of whatever size, paper, etc. you want, with a few caveats. Custom converting is great for large quantities especially quantities over 25,000 but depending on what you want to convert, even a quantity of…

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Designing Business Cards

The second most common item designers are asked to create is business cards. And with tools like Adobe InDesign at their fingertips, oftentimes, success on smaller projects like a business card may encourage someone to pursue an education and career in graphic design. Although business cards are small, they have a big impact and can be…

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