Size Matters. #sorrynotsorry

One of the things that consistently shocks designers and customers alike is how much a project price can change based on it’s finished size. I am going to show you why that is. Read on and you will realize why #sizematters and you will be a #designhero. How  Size Affects Cost Know that deviating from…

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3 Things to Know Before You Specify Paper (+ a shortcut)

Paper can comprise from 30% to 60% of the cost of a print job, so specifying the right paper is extremely important. The paper selected plays a major role in the final appearance, and success, of a project. In order to correctly specify paper, you need to know the language of paper grades and weights. Grades such as bond and writing…

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It’s Not Easy Being Green

It’s not easy being green. If you’re thinking about making your next print project environmentally friendly, make sure you know about recycled paper and “green” printing. You have undoubtedly heard impassioned pleas by environmentalists extolling causes that are good for the earth and posterity. There has been news about the evils of printing and paper and…

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Logo Design for Print

If you are creative, are good with color, excel at drawing, love fonts, or exhibit other characteristics of a graphic designer (funky glasses anyone?), friends, relatives, and neighbors will very likely ask you to design a logo for their business. Ironically, the single most complex, vital, long-lasting business necessity is what many small businesses spend the…