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3 Things to Know Before You Specify Paper (+ a shortcut)

Paper can comprise from 30% to 60% of the cost of a print job, so specifying the right paper is extremely important. The paper selected plays a major role in the final appearance, and success, of a project. In order to correctly specify paper, you need to know the language of paper grades and weights. Grades such as bond and writing…

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Designers Set Print Costs, Not Printers

Whaaaaaat? The cost of producing your printed piece is completely dictated by the design. Oh Snap! If you have a knot in your stomach right now you are not alone. Remember, I am a graphic designer, we are of the same tribe, and I have your back. There’s a reason why so much of the printed stuff out…