Arrrgh! I am a pro! I know all this stuff! I received my holiday newsletter from the printer and I am like, ‘what-the-heck is going on with the body font?’ (I didn’t really say ‘what-the heck’ but I am trying to swear less). I ran to grab one of my proofs to see if the…
The Good Knowing how to accurately prepare clean files is a critical skill for any designer. You may work in an environment where you only design, and the production department cleans up your files and passes them on. But knowing these requirements will keep your work “producible” and you in the good graces of your…
Color systems and models are the languages we use to classify, describe and render color. Like any industry, it is part of the jargon – the tech talk of graphic design. These models are important because they use a precise language to describe precisely how color should be rendered. You as a designer get…
